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All About CRM

What is CRM?

Saturday, 10 January 2009 23:26

by Bob Thompson, CRMGuru.com

The concepts of customer relationship management have been in the air ever since one caveman had a choice of buying an arrowhead from either Og or Thag, but CRM as a term gained currency in the mid-1990s. Market analysts squabble over the exact figure, but all agree that in the next few years companies will pour billions of dollars into CRM solutions?software and services designed to help businesses more effectively manage customer relationships through any direct or indirect channel a customer opts to use.

So why, with the market for CRM technology exploding, is the most common question asked at CRMGuru.com "What is CRM?" Probably because if you ask three CRM experts, you'll get five different answers.

We put the question to a panel of CRM experts?the "gurus" working with CRMGuru.com?to weed out idiosyncratic spin and whittle CRM down to its essence:

Customer relationship management (CRM) is a business strategy to acquire and manage the most valuable customer relationships. CRM requires a customer-centric business philosophy and culture to support effective marketing, sales and service processes. CRM applications can enable effective customer relationship management, provided that an enterprise has the right leadership, strategy and culture.

Last Updated on Sunday, 11 January 2009 00:46 Read more...

Core Of CRM

Saturday, 08 November 2008 20:24 Bagus Ichwantoro

CRM is about customer value creation. Company objective is not to generate maximum revenue from customer transaction, but rather to build lasting relationship with customer. Building customer relationship is creating the process, which could help customer to create value for them selves. The advantage of CRM is the company responsibilities are not only creating the product base on price, but also to help customers to create value for themselves.

Last Updated on Thursday, 13 November 2008 23:09 Read more...

CRM Response

Saturday, 08 November 2008 00:41 Bagus Ichwantoro

CRM objective is to build good relationship between company and their member (customer). Good relationship will bring good impact on the response of company program. Company program it could be: invitation on launching new product, sales promotion, new branch opening, anniversary celebration, member gathering or other event.

Response mean number of customer come to the event and purchase the product or an inquiry, which can be converted to an order. Response rate as measurement of the promo program is percentage of ratio customer who purchase the product at the event to total customer were contacted by company trough direct marketing media.

Last Updated on Tuesday, 27 January 2009 18:49 Read more...

CRM Definition

Saturday, 13 September 2008 00:00

Customer Relationship Management (CRM) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized and efficient manner. In many cases, an enterprise builds a database about its customers. This database describes relationships in sufficient detail so that management, salespeople, and customer service reps can access information; match customer needs with product plans and offerings; remind customers of service requirements; know what other products a customer had purchased; etc.

There are three parts of application architecture of CRM.

Customer Relationship Management

Friday, 12 September 2008 00:00

by Wikipedia

Customer relationship management (CRM) is a term applied to processes implemented by a company to handle its contact with its customers. CRM software is used to support these processes, storing information on current and prospective customers. Information in the system can be accessed and entered by employees in different departments, such as sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation. Details on any customer contacts can also be stored in the system. The rationale behind this approach is to improve services provided directly to customers and to use the information in the system for targeted marketing and sales purposes.

CRM Information